Versatile design leader with a proven ability to lead exceptional design teams, transform the way companies get to know their customers, innovate, and deliver new products and services. 15 years’ experience in digital interaction /UX design, product /industrial design, service design, research and workshop facilitation, packaging design, branding and graphic design and illustration. Versatile design leader with a proven ability to lead exceptional design teams, transformt he way companies 

As a designer, I work confidently across the entire research and design process, be it for creating new services, digital web /app experiences including enterprise and VR, or new products from connected devices and toys to medical and scientific equipment. I have a great deal of experience working with Agile development - Lean UX, Scrum, Kanban - on complex and large-scale software projects.
I have worked for clients in industries as diverse as children's toys, e-commerce, FMCG and food and drink, to renewable energy, insurtech /fintech and medicine /pharma. 
As a company director, I’ve hired, trained and led several teams of researchers and designers and helped agencies and in-house teams to improve the way they work with new techniques and better collaboration. As a design strategist, I've helped dozens of companies from start-ups to global firms to adopt effective design practice and improve the quality of their product and services.
I deliver design and innovation training programmes for start-ups and innovation labs - teaching them how to integrate customer research and robust creative process into their businesses. I give regular talks and tutorials on everything design-related - from iPad sketching techniques to ethnographic research studies, to writing good user stories for development.
EXPERIENCE
Pancentric Digital (London, UK)
Design Director - Jun 2017 - Present
Service and UX design, software build, hosting and support for clients primarily in the insurance and fintech sectors including long-term digital transformation partnerships, responsive web, native apps and enterprise applications. I manage and mentor the design department, defining how design practice works, selling, planning and running projects and liasing with clients as Pancentric’s design figurehead. As well as still getting my hands dirty with UX and service design, I regularly run design training programmes for clients, speak at public events and have setup a collaborative programme with University of Arts London. Service and UX design, software build, hosting and support for clients primarily in the insurance and fintech sectors including long-term digital transformation partnerships, responsive web, native apps and enterprise applications. I manage and mentor the design department, defining how design practice works, selling, planning and running projects and liasing with clients as Pancentric’s design figurehead. As well as still getting my hands dirty with UX and service design, I regularly run design training programmes for clients, speak at public events and have setup a collaborative programme with University of Arts London. 
EE (London, UK) 
User Experience Lead - Dec 2016 - Jun 2017
Design lead for the UK’s largest mobile network. I’m helping EE to begin adopting Agile and Lean UX practices by demonstrating techniques and training the design teaDesign lead for EE’s in-house team. Responsible for the company’s main e-commerce site - ee.co.uk - and native app, worked in collaboration with Apple to prepare the company for the iPhone 8 and iPhone X launches. I mentored designers and introduced a raft of new techniques to EE in user research, prototyping and integration with Agile development. m. I’m leading the effort to craft a long-term design vision for ee.co.uk and the My EE mobile app, making extensive use of story mapping, user testing and analytics. 

DNV GL (Bristol, UK) 

Lead UX Designer - 11/2013 - 12/2016
Design lead for a global renewable energy firm. I built and trained a small design team, established a high impact Lean UX process and worked closely with developer colleagues to integrate it with Agile practices. As a result, DNV GL software has taken an unprecedented leap forward in quality, usability and value to customers.As the first design professional at DNV GL, I established the practice and helped the company adopt and mature in it’s use of design. My team and I carried out all research, analysis, story mapping, IA, UX /UI, visual design, prototyping and user testing ourselves, offering a complete in-house design service.

Kinneir Dufort (Bristol, UK) 
Senior Designer - Jun 2010 - Nov 2013
Managed innovation projects for global consumer and medical tech firms including Sony, Coca-Cola and Unilever. Conducted research, facilitated workshops and carried out product /industrial, digital UX and packaging design. 

Cambridge Design Partnership(Cambridge, UK)
Industrial Designer - Oct 2007 - May 2010
Product and UX /UI designer. Clients included Dulux and Navetas.Integrated industrial design and UX/UI for new technologies

Design Edge (Cambridge, UK) 
Industrial Designer - Jun 2006 - Aug 2007

Lego (Billund, Denmark) 
Toy Designer - Nov 2003 - Feb 2006Worked in Lego headquarters in Denmark, designing new Lego set ranges, testing and taking them to market. Created Lego Duplo Pirates, Castle and Airport themes amongst others.
EDUCATION
BA (Hons) Design for Industry - 1st Class Honours 
University of Northumbria, School of Design, UK
1999 - 2003
3 month internship: P&L Systems, Harrogate, UK.
3 month internship: Design Edge, Cambridge, UK


Design for Complex Applications & Websites
Norman-Nielsen Group, 2015

Presentation Skills /Public Speaking course
Norman-Nielsen Group, 2015
AWARDS
UK Footprint Awards 2017 - Winner 
For Abbey Well sustainable water bottle
Starpack Awards 2017 - Winner
For Abbey Well sustainable water bottle
Design Week Awards 2009 - Winner
For ‘AlertMe’ intelligent home security product range
IBO Design Awards 2009 - Gold
For ‘Genevac Rocket’ laboratory evaporator

PRESS
Breaking In: Product Design
Amina Horozic. Published by Tuk Tuk Press, 2014 

Magazine ‘B’ (South Korea) Issue No.13

Lego: Interview with former Lego designer Matt Corrall
RECENT TALKS
Junior UX Crunch, London 2018
Portfolio building and review
London College of Communication, 2018
Service and UX design in the commercial world
Pancentric /Sitecore digital transformation 2018
Kick-starting digital transformation with research and design
UX Crunch 2017
How to get into UX design and what you need to do it
Agile in the City conference, Bristol UK, 2016
Fusing Agile and UX in the world of renewable energy
SWUX (South West UX) talk series, Bristol UK, 2015-6
•  How lone UX designers can make an impact
•  Proving visual design matters
•  The craftsmanship in a single icon 
‘Collaborate’ UX conference, Bristol UK, 2015
How UX is helping shape the future of renewable energy
LANGUAGES
Danish - Advanced. Professional use.
‘Prøve i Dansk’ Level 4 certification
INTERESTS
I sing, play guitar and harmonica in blues bands and have done so for 25 years.
Over the years I’ve played hundreds of shows, fronted several bands and appeared on a few albums.
I am also a keen traveller and sketch artist. I teach digital sketching and create video tutorials aimed at designers.
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