Project - New product innovation for Eastern European food brand, Bunge. The client needed to differentiate themselves and better communicate their brand with new ideas for packaging, serving and storing cooking oil.
Product /service - A range of cooking oil packaging concepts that differentiate and encourage new cooking habits.
Duration - 2 months
Team - Product designer, graphic designer, innovation lead
Activities - Market /opportunity mapping, co-creation workshops with consumers, concept illustration, cost /value mapping
Deliverables - Series of illustrated pitch concepts with cost /value assessmets
Outcome - New designs not yet taken to market.

The discovery work was conducted through a structured, two-day workshop involving Bunge staff and consumers from each of Bunge's main markets such as Hungary and Slovakia. Prior to this, the design team conducted desk research to arrive at draft personas, gathered packaging samples and appraised competitor products to help shape workshop exercises and supply inspiration. Our goal was to co-create a range of innovative concepts in two days.

Over two days, we used Design Thinking techniqius to establish projects goals and create detailed personas with Bunge staff and customers.
Through creative exercises and an abundance of inspiration material, we identified USPs and market opportunities for Bunge and created dozens and dozens of new product and packaging concepts, all based around personas, their cooking and health habits and needs. We voted, selecting a dozen concepts to be developed further by designers.

Example idea capture sheet. This describes a concept in an 'elevator pitch' style description and sketch, and ties it back to known market opportunities and personas.
Post-workshop, we added colour to the sketch using Photoshop..

Sample product development sketches, exploring form, materials, pack graphics and on-shelf appearance for each of the selected concepts. Starting with pen and paper, I moved to digital sketches once a rough form was established, detailing and rendering using a Wacom tablet and Autodesk Sketchbook.

Example second draft idea sheet, with a refined concept description including what this product must deliver, and digital illustrations showing intended use. These sheets were used to communicate the concepts to senior stakeholders, and acted as design briefs for Bunge's internal pack development teams to take to market.

Additionally, we ran a value mapping exercise for the dozen concepts, together with the Bunge project team. We established potential value to the business (stakeholders) and to consumers, and mapped concept sheet on two axes to make it clear the potential of each. This reference also helped senior stakeholders in their decisions.

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