A joint talk between Pancentric Digital, our client Jelf business insurance, and web platform provider Sitecore. We had been working for 18 months, helping Jelf with their ambitious digital transformation programme, and were celebrating completion of phase one, which involved the launch of a new, responsive customer site that could serve as a foundation for the next few years of development. This trailer summarises the event and features me talking about the importance of understanding people over technology.
See the full project here: 
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